Client-Side to Agency – Should You Make the Hire?
Definitely! And here are four compelling reasons why:
Despite limitless creative potential, client-side marketers know how to operate successfully within the confines of a brand’s needs.
Great for accounts with tight briefs regarding strategy, identify, budget, etc.
Client-side marketers don’t get bored easily – they know how to find creative approaches though they’ve worked for the same brand for years.
Great for servicing, up-selling and expanding bread-and-butter accounts
Changes in leadership, strategy and programme direction are a regular feature for brands today, so client-side marketers know how to thrive even when they don’t know what’s around the corner
Great for new and/or fast-moving accounts where multiple responsibilities, performance pressure and uncertainty are the norm.
Client-side marketers know the cost of business and how modern agencies are structured so they are realistic about their early earning potential.